Today's briefing

Fri, Dec 5, 2025

YouTube Launches Global Title A/B Testing Feature to Enhance Creator Engagement Metrics – Friday, December 5, 2025

YouTube has globally launched a new title A/B testing feature, enabling creators to experiment with different titles to optimize click-through rates and enhance content discovery.

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Recent briefings

Dec 4, 2025

Google's Year in Search 2025: Gemini and DeepSeek Lead Surge in User Engagement – Thursday, December 4, 2025

Google's Year in Search 2025 has revealed Gemini and DeepSeek as the top trending topics, highlighting significant surges in search volume and user engagement.

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Dec 3, 2025

OpenAI Unveils First ChatGPT Advertisement as Part of Expanded Monetization Strategy – Wednesday, December 3, 2025

OpenAI has launched its advertising strategy with the first appearance of a ChatGPT advertisement, as revealed through Android code analysis suggesting a broader plan in development.

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Dec 2, 2025

Google Enhances Mobile AI Mode with AI Overviews and Expands Gemini 3 and Nano Banana Pro Access – Tuesday, December 2, 2025

Google is advancing its AI capabilities by integrating AI Overviews with its mobile AI mode, while simultaneously expanding the availability of its Gemini 3 and Nano Banana Pro models to a broader bas...

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Dec 1, 2025

Google's John Mueller Advises Overhaul for Websites in Poor Condition to Boost SEO Performance – Monday, December 1, 2025

Google's John Mueller has recommended that websites in a 'bad state' may require a complete overhaul to improve search performance and user experience.

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Nov 28, 2025

SEO Content Workflows Shift as AI Answers Surpass Traditional Methods, Urging Strategy Change for Marketers – Friday, November 28, 2025

SEO content workflows are undergoing a significant redesign as AI-driven answers begin to overshadow traditional organic search methods.

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Nov 27, 2025

Google Deploys Gemini 3 AI in Search Queries; Ads AI Nano Banana Pro Undergoes Testing – Thursday, November 27, 2025

Google has integrated its Gemini 3 AI model into select search queries, enhancing AI Overviews and AI Mode to deliver more contextually relevant results.

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Nov 26, 2025

Food Bloggers Claim Google's AI Content is Threatening Visibility of Thanksgiving Recipes – Wednesday, November 26, 2025

Food bloggers are raising alarms over Google's AI-generated content, which they claim is diminishing the visibility of their Thanksgiving recipes.

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Nov 25, 2025

ChatGPT Launches Shopping Research Feature Ahead of Black Friday, Aiming for Better Product Discovery – Tuesday, November 25, 2025

ChatGPT has launched a new shopping research feature designed to enhance product discovery, especially during the high-traffic Black Friday and Cyber Monday shopping period.

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Nov 24, 2025

IETF's New Web Standards Set to Alter AI Access to Content, Impacting SEO Strategies – Monday, November 24, 2025

Emerging web standards are poised to redefine how AI models access and utilize online content, potentially transforming SEO and content creation strategies.

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Nov 23, 2025

Google Integrates Gemini 3 in Search, Altering Approach to Complex Queries for Marketers – Sunday, November 23, 2025

Google Search has integrated Gemini 3 to handle complex queries, marking a shift away from traditional search algorithms toward an AI-driven approach.

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Nov 22, 2025

Google Ads Expands AI Mode Testing, Challenging Advertisers to Adapt Strategies – Saturday, November 22, 2025

Google Ads is expanding its testing to include the AI Mode interface, marking a significant evolution in how advertising is integrated within AI-driven search experiences.

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Nov 21, 2025

Marketing Industry Shifts: 5 Ways Engineering and AI Roles Are Reshaping Strategies – Friday, November 21, 2025

The marketing industry is undergoing a significant transformation as engineering and AI-driven roles take center stage, reshaping traditional functions and demanding new skillsets.

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Nov 20, 2025

Google's Evolving Search Algorithms Shift Focus to Commercial Interests Ahead of 2026 – Thursday, November 20, 2025

Google's search landscape is undergoing a significant transformation as AI-driven algorithms increasingly prioritize commercial interests over authenticity.

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Nov 19, 2025

Google Integrates Gemini 3 into Search AI Mode, Enhancing User Experience and Query Processing – Wednesday, November 19, 2025

Google has integrated Gemini 3 into its Search AI mode, marking a significant leap forward in search capabilities and user experience.

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Nov 18, 2025

Google Tests 'Journey Aware Bidding' to Optimize Search Campaigns Based on User Intent – Tuesday, November 18, 2025

Google is testing a new 'Journey Aware Bidding' strategy in its Search campaigns, aiming to enhance ad optimization by aligning bids more closely with user search intent.

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