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Demander ma salle de presseLe briefing d'aujourd'hui
ven. 5 déc. 2025
YouTube has globally launched a new title A/B testing feature, enabling creators to experiment with different titles to optimize click-through rates and enhance content discovery.
4 déc. 2025
Google's Year in Search 2025 has revealed Gemini and DeepSeek as the top trending topics, highlighting significant surges in search volume and user engagement.
En savoir plus →3 déc. 2025
OpenAI has launched its advertising strategy with the first appearance of a ChatGPT advertisement, as revealed through Android code analysis suggesting a broader plan in development.
En savoir plus →2 déc. 2025
Google is advancing its AI capabilities by integrating AI Overviews with its mobile AI mode, while simultaneously expanding the availability of its Gemini 3 and Nano Banana Pro models to a broader bas...
En savoir plus →1 déc. 2025
Google's John Mueller has recommended that websites in a 'bad state' may require a complete overhaul to improve search performance and user experience.
En savoir plus →28 nov. 2025
SEO content workflows are undergoing a significant redesign as AI-driven answers begin to overshadow traditional organic search methods.
En savoir plus →27 nov. 2025
Google has integrated its Gemini 3 AI model into select search queries, enhancing AI Overviews and AI Mode to deliver more contextually relevant results.
En savoir plus →26 nov. 2025
Food bloggers are raising alarms over Google's AI-generated content, which they claim is diminishing the visibility of their Thanksgiving recipes.
En savoir plus →25 nov. 2025
ChatGPT has launched a new shopping research feature designed to enhance product discovery, especially during the high-traffic Black Friday and Cyber Monday shopping period.
En savoir plus →24 nov. 2025
Emerging web standards are poised to redefine how AI models access and utilize online content, potentially transforming SEO and content creation strategies.
En savoir plus →23 nov. 2025
Google Search has integrated Gemini 3 to handle complex queries, marking a shift away from traditional search algorithms toward an AI-driven approach.
En savoir plus →22 nov. 2025
Google Ads is expanding its testing to include the AI Mode interface, marking a significant evolution in how advertising is integrated within AI-driven search experiences.
En savoir plus →21 nov. 2025
The marketing industry is undergoing a significant transformation as engineering and AI-driven roles take center stage, reshaping traditional functions and demanding new skillsets.
En savoir plus →20 nov. 2025
Google's search landscape is undergoing a significant transformation as AI-driven algorithms increasingly prioritize commercial interests over authenticity.
En savoir plus →19 nov. 2025
Google has integrated Gemini 3 into its Search AI mode, marking a significant leap forward in search capabilities and user experience.
En savoir plus →18 nov. 2025
Google is testing a new 'Journey Aware Bidding' strategy in its Search campaigns, aiming to enhance ad optimization by aligning bids more closely with user search intent.
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